In Sync: Ticket Alternative

November 1, 2009Charles BetheaComments

Lengthy before Ticketmaster’s merger with Live Nation was suggested last Feb, Iain Bluett would be a sturdy, lilting Brit hawking Polo at Lenox in 1992. “The Buckhead women will come set for their boyfriends, and I’d finish up taking them out. The accent, you realize,Inches he laughs. Now in the “mid-to-late thirties,” Bluett operates Midtown-based Ticket Alternative, a business that gives tickets for 400 venues nationwide. Most customers are music-related (though minor league baseball and faculty basketball have recently became a member of the roster), and three-quarters seem to be located in Atlanta. First came Vinyl, then your Loft. Dozens adopted.

Founded in 2004, Ticket Alternative did $six million in revenue this past year having a staff of approximately twenty employees. Bluett’s David slings rocks in the Ticketmaster Goliath-broadly despised because of its 40 % surcharge as well as for controlling ticket sales for roughly 80 % of U.S. entertainment venues. Where Ticketmaster or Live Nation could make about $5 off a $10 ticket, Ticket Alternative earns around $2.75. “It’s easy to become less expensive than Ticketmaster,” Bluett states. “But we have an in-house answering services company that does real client support. You are able to call and get about parking or getting booze.”

Bluett is another former keyboardist for Atlanta band Film (initially fronted by Michael Johns of yankee Idol fame), whose taste tends toward pop and British rock. It had been his passion from the music business-along with a distaste for Ticketmaster-that provided the impetus for the organization. Also, Bluett’s online Atlanta Music Guide (with album reviews and concert updates) now will get some 70,000 page views monthly. “Iain isn’t some Chief executive officer inside a penthouse that can’t be arrived at,” states Patrick Hill, a concert promoter in the Earl who’s used Ticket Alternative since 2006. “I can really call and speak with him. Ticketing services are frequently the very first interaction a person has having a venue, so we such as the interaction Iain offers.”

Photograph by Josh Meister